How to turn your skill to a Product
Teaching by Pastor Toni Olatunji

Lord, open the eyes of our understanding tonight.
Grant us ideas, concepts and insights that will reposition us in our career and business pursuits. Amen.
How to turn your skill to a product
It’s important to be skillful. In fact, if you don’t have at least a skill, you don’t have marketplace relevance.
Skill is what you trade with in the marketplace. You must know how to do a particular thing well.

How much financial reward comes to you in the marketplace is closely connected to the relevance and usage of your skill.
Even if it’s trading (buying and selling) you want to do, that is a form of skill.
In fact, trading/selling is a basic skill everyone need to master. Because every economy is hinged on buying and selling. We are all buying and selling in some way. So acquire relevant skills. Constantly upskill yourself.

OK, so now that we’re clear that you should have a skill, let’s focus on the subject of discourse.
How to turn your skill to a product.

What exactly is a product?


According to Lumen Learning, a product, in marketing, is anything that can be offered to a market that might satisfy a want or need.


In my own words, a product is a packaged good or service that solve a particular problem for a particular market audience.

So to convert your skill to a product or products, you need to find the connection between your skill and the market place.

Q1: What pressing problem can I solve with my skill?



In other words, identify a real need.
Remember I spoke about the relevance and usage of your skill earlier. 

What makes your skill relevant is that it solves a real problem for a real market.

Note that all problems are not created equal. People will generally pay more for solutions to some problems than for others.
So once you identify the specific problem you want to solve, craft your solution to the problem.

Q2: Who exactly am I solving this problem for?

Clarify your target audience. 

Who are they? How do they think? How do they make buying decisions?
You need to know your audience well.
It will affect how you communicate with them and how you get them to buy from you eventually.

Your solution must be appreciated and valued by your chosen audience. And it must be something they are willing to pay for.


Q3: In what ways am I going to deliver this solution?

Note that you can take the same solution and deliver it to different audiences, and also in different forms. For example, let’s take your singing/music skill. That can be targeted at church folks (gospel), or at the state of the nation, etc.
You can produce your song as an album, or you can organise a tour, or you could perform on different stages.
You see what I’m saying?
Another example that easily comes to mind is comedy.
Today, you have a vast array of comedians targeting different audiences, and delivering their solution (which really is entertaining people) in different ways – as skits, shows, advertising for brands, etc.
The possibilities are as plenty as your imagination.
And the same thing applies to whatever skill you have.

As long as you can identify a real need, a target market, and then ways in which you can deliver your solution, you have a product.

If you write, a book is just one of the multiple ways you can deliver your solution.
You can coach, consult, train.
You can register on writing platforms and get paid for writing. Etc.
Be rest assured that whatever skill you have can generate for you in multiple ways.
I pray that God gives us eyes that see.

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